For many businesses, having a strong online presence is a necessity in today’s market. Likewise, if you have anything to market, it is important that you use all the tools available to you to give the website as much exposure as possible.
If you’ve started your own blog or have a presence on social media and you want to increase your SEO (Search Engine Optimization) ranking, you’ve probably done some research on link building and have run into the terms “DoFollow” and “NoFollow”. Both terms refer to a form of backlinks, which are external links from other websites which point back to your website. Backlinks are important as they are one of the factors which Google and inferior search engines use in considering the ranking of your website what is a do follow link. That’s right, DoFollow and NoFollow have an affect on your site’s PageRank. The quickest way to determine a site has DoFollow links is to look for the little icons, usually at the top or bottom of a page which you can click on to share the website’s content on social media websites such as Twitter, Facebook and Google Plus . DoFollow links can come from sources such as websites, social media platforms, blogs and forums. You can recognize DoFollow links in HTML coding which is encrypted in hyperlinks.
To determine if a site’s links are DoFollow or NoFollow, simply right click on the site and view the source code. Check out the HTML and look for the following code after the link’s website reference.
rel="dofollow" or rel+"external
Search engines track DoFollow links and their value (also referred to as juice) also gets transferred to the search engine. Okay, so what does that mean? It means that Google bots will follow the link and enter your site. This will help Google in indexing your page and getting credit for the backlink as opposed to the site using “NoFollow” which means that Google bots would not follow the link to your site. In that case, the link may as well not even exist. Verifying whether a link which appears in the search engine results pages, or SERPs is a DoFollow link can easily be done with a couple of clicks. Simply right click on the link you want to check in Mozilla or Chrome and select the “Inspect element” option from the drop-down menu. A window will open at the bottom of your browser with a highlighted link including the complete html code. We will go over one real-world example together so that you fully understand this concept if you havent mastered it already.